Ad-response letter

If you found a job advertisement and know that your qualifications match perfectly, you should look for the best way to get an interview and take advantage from other candidates.

A great alternative is to send an ad-response letter in which the content of the message encourages the employer to read your resume and make a good impression.

Following are tips that you can use in your job letters:

Ad-response Letter
  • Be sure to connect the job requirements with your qualifications.
  • Open the letter with pizzazz to contribute value to its successful journey.
  • Open with praise about sincere expressions of regard and honor because when a candidate sets these stages, employers are more likely to return the favor with an interview.
  • Use an eye-catching design so these job letter designs are attractive and tough to ignore.
  • Include charts and graphs to highlight measurable accomplishments and achievements in your career.
  • Use formatting to grab attention in accomplishments, achievements, skills and personal characteristics, but remember to be tasteful and do not exaggerate the use of formatting.
  • Emphasize the main point and identify the make-or-break factor in a hiring decision.



These letters are characterized by the following:

  • Targeted nature: because these are written directly in response to the hiring criteria and requirements for a specific position.
  • Bullet style: the objective to response an advertisement is to bring your qualifications to the forefront as the employer directly relates to the job position requirements, and bullet points are the easiest and cleanest way to do it.
  • Comparison-list style: choose the direct-comparison style in responding to ads; however, this is effective only if you meet or exceed everything of the stated requirements.

Comparison-list Style & Bullet Style

Response letters to specific job advertisements are an ongoing part of your job search campaign, so when you review an advertisement or job posting looking for a candidate with your qualifications, you must answer quickly with a resume and cover letter. The only dilemma is that these letters are best written personally so that you can highlight how your experience and qualifications match the concrete requirements for the job. So, instead of using the same letter every moment from your PC, you will have to write a separate letter each time.

It is recommended to use a comparison-list or bullet style for an ad-response letter because the items in the bullets or columns highlights experience, positions, achievements, educational credentials, and select the bullets from the list that directly match to the hiring company's needs.

This type of letter is easier to write because candidates write bulleted, stand-alone items and not a paragraph-style letter in which each sentence must flow with the next. Besides, these are easy to edit and change an item or two, and quickly create multiple versions of every letter within few minutes.



These letters are characterized by the following:

  • Straightforwardness: do not mess with recruiters because they know their craft and their business to find a candidate who matches with the company's hiring criteria.
  • Bullet style: you have even less time to catch the recruiter's attention than company's, so bullet-style letter is important when you are writing to recruiters for that reason you must be honest and quick.

Comparison-list Style & Bullet Style

Response to recruiters for a specific job advertisement is the same process as company ad-response letters. In these letters you must highlight your experience according the requirements of the job position, so bullet-style letters are more effective and easier to edit from one position to other. Choose the comparison-list style if you feel that your qualifications perfectly match for the position requirements.

There are two main differences among letters you write to recruiters and those you write to companies. First, rather than refer to "you" or "your company," you should refer to "your client" or "your client's organization", this way you understand that recruiters act as agents for the hiring company. Second, you could include salary information, location preferences, and other inclinations that were not mention in the letter.