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Cold-Call Letter to a Company
Recommended formats:
Paragraph style; bullet style
You might choose to write cold-call letters to companies to express your interest in employment opportunities, without knowledge of specific advertisements or opportunities. Your challenge in writing this type of cover letter is to give your reader a broad introduction to your skills, qualifications, employment experience, achievements, credentials, and other notable traits that you anticipate will trigger their interest in you and make them offer you the opportunity for an interview.When writing this type of letter, it is critical that you clearly identify who you are. Are you a sales professional, an accountant, a retail manager, a production operations manager, or a chemical engineer? A Java programmer, a health-care administrator, a management executive, an advertising director, or a graphic designer? Who are you, and how do you want to be perceived?
Just as important, you must communicate what type of position you are seeking. No one is going to take the time to figure this out. Do you want to continue to work as a purchasing agent, or is your objective a purchasing management position? If you’re a technology project leader, are you looking to make a lateral move, or are you interested in an IT management position, perhaps as CIO or CTO?
Tip.
When writing a cold-call letter, it is critical to quickly identify who you are, what value you bring to the company, and what type of positions you are interested in. No one is going to take the time to read between the lines and make assumptions. Spell it out!
When writing a cold-call letter, it is critical to quickly identify who you are, what value you bring to the company, and what type of positions you are interested in. No one is going to take the time to read between the lines and make assumptions. Spell it out!
Characteristics
Cold-call letters to companies are characterized by the following:- Clarity. Focus on creating a clear picture of yourself and your most notable attributes, skills, experiences, and qualifications. It is essential to quickly communicate this information, particularly when the company has not advertised for the type of position you are seeking.
- Impact. Again, because these letters are not in response to a specific opportunity, it is critical that they immediately and powerfully connect with the reader and move him to action to pick up the phone and call you. An effective way to motivate a response is to identify yourself as the solution to the company’s problems or needs.
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